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The San Diego Chapter of Urban Land Institute retained Whitelaw Marketing to help boost their profile with the local media and the general public. In addition to issuing regular news releases covering the monthly ULI educational programs and other newsworthy events, WM encouraged the board to submit a grant proposal for funds to produce a video demonstrating how "smart growth" can be applied to existing communities to reduce blight and increase community pride. Smart growth is a key area of focus for ULI. WM forged partnerships with other planning organizations and orchestrated the grant submission. ULI and their coalition partners were awarded the grant, and WM coordinated the production process. The video aired on local television stations and is now used as part of an outreach effort to the general public and public agencies.
 
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